The first 30 days of a software project: what good looks like
Delivery · 5 min read||Aamreen Khan||AK||ink||The first month sets the tone — and it’s when you can still tell, cheaply, whether you hired well. Week by week, what good looks like.
Author Archive for: astotek
Entries by astotek
Legacy software: when to modernize, and when to leave it alone
Custom Software · 5 min read||Shubham Semwal||SS||green||Old is not the same as broken. Three honest questions that tell you whether to leave a legacy system alone, renovate around it, or replace it.
How to budget for a software project (the worksheet our accountant uses)
Consulting · 6 min read||Farheen Mirajkar||FM||yellow||Most software budgets are one number — then reality invoices you for everything around it. The five-line worksheet our accountant uses.
Email marketing for service businesses: the unglamorous channel that still wins
Marketing · 5 min read||Abid Kini||AK||green||A list of people who asked to hear from you, reached in the inbox they check daily. Why email keeps beating flashier channels for service businesses.
Website security basics every business owner should know
Security · 5 min read||Pracheta Bidarkar||PB||red||Most small-business breaches aren’t clever attacks — they’re bots walking through doors nobody closed. The owner’s five-question checklist.
Mobile app or mobile website? How to pick for your business
Mobile · 5 min read||Sandeep Bisht||SB||blue||Before native-vs-cross-platform comes an earlier question: does this belong in an app store at all? The one-question shortcut.
The anatomy of a requirement your team will actually read
Discovery · 5 min read||Aamreen Khan||AK||ink||Most requirement documents die unread — which defeats the point. What the readable kind looks like, chapter by chapter.
What an AI receptionist actually does for a small business
AI Implementation · 5 min read||Shubham Semwal||SS||green||The front desk that never steps away: what an AI receptionist does well, what it shouldn’t do, and the math that justifies one.
Is your marketing working? The numbers that actually matter
Marketing · 5 min read||Abid Kini||AK||green||Impressions go up and to the right, and nobody can say what they bought. The four numbers a business actually needs from its marketing.
From spreadsheet to system: migrating your data without losing your mind
Quality Assurance · 5 min read||Pracheta Bidarkar||PB||red||The first thing users do in a new system is look up something they already know. If it’s wrong, trust dies on day one. How we migrate data safely.